![Lean Briefs Logo](images/logos/briefs1.gif) The
Newsletter of Lean Manufacturing & Factory Science
July
13,
2003
www.strategosinc.com
Lean
Manufacturing Strategy
The
Key Manufacturing Task
Our
previous discussions of Focused
Factories led to the "Key
Manufacturing Task." This is the one task
(or perhaps two) that manufacturing must do exceptionally well. But, how
do we identify this Key
Manufacturing Task?
Professor
Terry Hill of Oxford University gives us the concept of "Market
Criteria" or "Order-winning
Criteria." These criteria flow from customer needs and
lead to effective strategy and focus.
The
implications go far beyond Focused Factories. The Key Manufacturing Task
links Marketing and Manufacturing. It lies at the
murky confluence of Manufacturing, Marketing and Corporate strategies.
Our
web page, The
Key Manufacturing Task, summarizes the issues and guides
their resolution. A
Case Study is a real-life, practical illustration. It is
important, for example, to:
-
Identify
market segments and understand the buying behavior for each
segment.
-
Identify
non-manufacturing market criteria
where manufacturing's performance has little impact.
-
Distinguish
between "Qualifiers"
that allow entry into a market and "Deciders"
that determine the buying decision.
Our
recent discussions of strategic issues may seem irrelevant for some of you
in middle management. You are judged on how particular quality problems
get solved and other more immediate matters.
I
suggest, however, that you put this knowledge in your mental filing
cabinet. As your career progresses, these
strategic questions will become increasingly important.
In
our next issue of Lean Briefing, Norman
Bodek returns with his unique insights on Mistakes.
See
you then.
Quarterman
Lee
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